LED electronic screen market pattern how to position
Time:2019-01-03
Views:44
LED electronic screen market pattern how to position, now a lot of LED electronic screen, head of the company sales of products, then explores its sales model, LED electronic screen in batch production channel sales, and customized according to customer‘s request, LED electronic screen belongs to equipment products, the use of different environment is different to the requirement of LED electronic screen, such as protective performance, brightness requirements, maintenance way and so on will directly decide the LED electronic screen production process.
Nowadays, in the market of led electronic screen dominated by consumption, the big names in the industry have different opinions on who can take the lead.The "mutual hatred" of two different production modes from the development of led electronic screen industry has aroused a thousand waves.The problem that fish and bear paw are hard to hold concurrently, also aroused the extensive attention of industry personage, war spread to friend circle gradually, big coffee people stand in line in succession, establish respective flag.
Recently, many people in the industry have issued such laments: led electronic screen manufacturing industry industrial mass production of "normal" products is no longer popular, customers are increasingly favoring and demanding "customized" products;And "standardization" can reduce costs, improve production efficiency, reduce consumption, bring more benefits...And so on and so forth.
How will standardization and customization "mutual dislike" led electronic screen industry develop in the future?
Led electronic screen development to today, the phenomenon of serious homogenization, resulting in enterprise profit compression, intensified market competition.At the same time, China‘s consumption structure has been constantly upgraded and consumption habits have undergone earth-shaking changes. Traditional functional products can no longer meet the needs of local consumers.Low-end and popular led electronic screen products have been continuously expelled from the market, and consumers‘ demands have shifted from functional and branding to experiential and participatory.In other words, it also means the opportunity for customization has arrived.Then, capturing customers‘ psychological demands and personalized solutions may be the next breakthrough bottleneck for led electronic screen manufacturing industry.
In fact, the concept of customized production of led electronic display screen has a long history. However, due to the higher requirements of "customization" for enterprises, some enterprises have not put forward this concept until recent years.Customization can meet individual needs, to achieve the enterprise‘s "sales by production".Some enterprises even stand on the top of the industry, Shouting "customization can win the future".With the arrival of the era of intelligent manufacturing, the type of world economy has shifted from market-oriented to consumption-oriented, and the customized production mode has gradually expanded to the market.Many led screen manufacturers are alarmed that the market demand is no longer "conventional" invariable, many users are no longer satisfied with the same mass production of products.Different customers from all walks of life and all industries choose to have diversified demands, and customers no longer have to "passively" choose the "assembly line" products directly provided by the manufacturers as before. They begin to put forward more stringent requirements on the products.
The final word in the industry debate is still in the market
Above is not difficult to see, the demand and choice are relatively speaking, standardization and customization have their own strengths, each has its own needs.The purpose of standardization is to reduce costs and consumption through standardized production and bring greater benefits to led electronic screen consumers. It is targeted at target groups.However, customization can meet the personalized and higher level of consumer needs, targeted at the target individual...Both are led electronic screen consumer demand oriented.There are still voices in the industry that customization and standardization complement each other. Led electronic screen customization products can be standardized production, and standardized products can also be appropriately customized production. Even led electronic screen customization to achieve large-scale production and industrial development, the premise and basis is part of standardization.
For consumers, this led electronic screen industry "dui" is always a good thing.Through "mutual hatred", the advantages and disadvantages of standardization and customization are more obvious. It not only rings the alarm bell for both sides to improve the service, but also provides the solution direction for consumers to choose led electronic screen products. Choosing on demand is the king.Believe that with the development of technology and market, the LED display industry in China will gradually increase in adjustment and form the relatively reasonable industrial structure, scale, standardization production primarily products manufacturing enterprises, for the promotion market application technology service enterprises, professional applied mainly in order to satisfy the demands of professional market enterprises, and other industry development direction, for the future development of LED electronic screen industry also.
Standardization maximizes the utilization of resources to facilitate channel development
However, it is said that the core of industrialization is "standardization". Does standardization mean that there is no individuality?This is perhaps the led electronic screen manufacturing industry around the production of a great controversy.For a long time, the production chain of led electronic screen manufacturing industry is relatively dispersed and the development of upper, middle and downstream is unbalanced, which also hinders the development of standardization process of the industry.However, what is the standardization of industrialization?It is understood that the standardization of industrialization is to achieve the priority of efficiency through standardized parts and standardized production.If the led electronic screen manufacturing industry has a standardized system, enterprises can maximize the use of resources, and products can be mass produced on the basis of standardization, so as to reduce operating costs, improve the competitiveness of enterprises, and make the value of led electronic screen better embedded in users.
Today, led electronic screen industry has developed for nearly 30 years.It is not difficult for us to review the development history of the industry to see that the led electronic screen industry may be able to truly adapt to the quantification of production through standardized production.Led electronic screen enterprises can adapt to the standardization requirements of various application fields, so as to promote led electronic screen enterprises to expand the market.Just like the current channel booming development, when the market demand becomes large, the only way to expand the channel is to achieve the standardized production of the same products.And a senior figure in the industry said, through doing channels for a large number of standardized products wholesale, inventory sales convenience, no deposit no drag, mass production.It can not only reduce the cost, improve the cost-performance ratio of products, but also avoid complicated production processes under a unified standard, and provide a basis for quality assurance of LED electronic screen products.Therefore, in this mode of production, channel strategy has become the common choice of many enterprises.
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