Outdoor led display is a commercial nature to the development of multi-direction

Time:2018-11-30 Views:134

Abstract: Outdoor led screen is one of the outdoor advertisements. With the improvement of urban construction level, more and more cities have abandoned the traditional advertising carrier and switched to led screen.LED screen plays an important role in society. It can not only play advertisements, but also disseminate public welfare, cut in to find people and publicize laws and regulations. Fuzhou even USES LED screen to demand debts, so as to realize the gorgeous transformation of outdoor LED screen from pure commercial to social public welfare function enhancement.

At present, Beijing, Shanghai, guangzhou, shenzhen and other cities are strictly regulate the outdoor LED display advertising, outdoor LED display for examination and approval will be more and more strict, set the place by the previous "blossoming" to "time management" (pure commercial area), and this change will bring certain influence to the development of outdoor displays.However, as mentioned above, LED screens not only emphasize commerciality, but also strengthen the nature of broadcasting social welfare and information beneficial to the people. To some extent, LED screens can reduce the time process of approval for outdoor screens, and will be more popular in the field of outdoor display with their irreplaceable advantages.

And as early as in 2014, southern newspaper media group for positive response strategy, strong cultural province of guangdong province jointly new holding group, yuexiu group and other units jointly create a new outdoor media characteristic of public welfare projects -- the southern newspaper LED broadcast network, aims to set up in guangzhou, shenzhen, covering guangdong 21 city-level center business circle and the traffic circle LED broadcast network, the first in the country formed a "public information + news and information, advertising information" LED media communication mode, outdoor LED display pure commercial information broadcast mode from this break.[LED full color screen]

In the medium cities all over the country, "civilized behavior" public service ads, cultivating practice the socialist core values such as publicity slogans are borrowed from extensive publicity, outdoor LED display not only improved the public awareness, help contain the city is not civilized behavior, and build the good city new fashion, for the urban construction to build up a beautiful beautiful scenery line.

In foreign countries, cases of public welfare and participation in social construction with outdoor LED screens are also common:

The United States: many American outdoor LED screen operators also work with relevant governments and public welfare agencies to play an important role in participating in social events and protecting the public.In November 2012, during hurricane sandy in the United States, the federal bureau of management (FEMA) used digital screens to broadcast emergency weather warnings in ten states.Each update, from production to playback, takes less than 15 minutes.After the Boston marathon bombings in April 2013, local and national security authorities began using outdoor LED screens to warn and inform the public.Police posted photos of the suspects on screens and warned the public to stay indoors during the city‘s manhunt.

UK: to urged the public to make contributions to African women‘s entrepreneurship, Microloan use outdoor LED display, a British public welfare organization held a special outdoor donation activities: public welfare organization Microloan an LED screen in the outdoor a coin with pieces of African women image picture, when passers-by passing domestic donations to be carried out in accordance with the instructions to send text messages, display will leave some COINS, will originally incomplete image of women a little piece, so as to achieve the donation purposes.

Thailand: in order to raise public awareness of children‘s protection and effectively protect children from illegal infringement, the child protection agency (CPCR), together with Leo berner, has produced and released a series of outdoor public service advertisements "CHILDABUSE" on outdoor LED screens and outdoor brands in various centers of Bangkok, and has attached a report phone number to the advertisements.CPCR received more than 300 calls a day after the event.At present, such a way has become the most effective preventive measures, so that the prevention of child sexual abuse has been effectively improved.

In order to rapidly improve the diversity of urban landscape and low quality outdoor advertising between the "obstacle" to the development of outdoor display screen, and pure commercial advertising broadcast of the single function, also leads to a strong resistance of the audience.Faced with the development trend and problems in the new situation, outdoor LED media operators should effectively avoid the single advertising function and commercial attributes of the display screen in the future development path. They should realize the transformation from the role of business to the role of comprehensive social benefits, and become the public carrier for the audience to obtain social information.At the same time, manufacturers of outdoor LED screens also need to make technological innovations, such as ensuring that products used in the field of outdoor advertising have automatic brightness adjustment system and multi-level gray correction technology, so as to reduce the negative impact of outdoor LED screen light pollution from the technical source.

First, makers of outdoor displays need to better integrate their products into the urban environment.After the location is determined, the overall design should be carried out according to the comprehensive situation of its regional characteristics, surrounding environment impression, characteristics of attached carrier and so on, so as to make the outdoor display screen become a part of the landscape and reduce the problems caused by the installation of outdoor display screen in urban approval, planning, management, operation and other aspects.

Secondly, considering the different characteristics of audiences in different regions, outdoor LED media operators should also appropriately increase the social information that is close to and convenient for the people in the broadcast content, so that the outdoor display screen is not only a simple advertising carrier, but also a good platform for the audience to obtain information and participate in social interaction.

Thirdly, in line with the current development trend of "Internet +", enterprises should speed up the establishment of integrated network to connect with the Internet, mobile Internet and big data, realize network broadcast and real-time information sharing, so as to achieve the dissemination effect of rapid information transmission.In combination with the new situation, screen manufacturers should also take the market as the guide, explore the new properties of outdoor LED screens under the requirements of the new era, produce outdoor products that adapt to market changes and demands, conform to urban development and management, and become standard information products that can be accepted by the public, rather than just an advertising terminal.