What is the core media value of outdoor LED display

Time:2018-12-29 Views:43

Since China‘s reform and opening up, urban development has been changing with each passing day, and all walks of life are flourishing. LED screen industry is one of the beneficiaries.

LED display manufacturer: outdoor LED display occupies a relatively large share of LED display application market, accounting for about two layers of the whole market share.Such an important application market branch, do you know what the core media value of outdoor LED display is?Below derensel small make up to introduce to you.

I. core business circle casts unique spatial value: most outdoor LED screens are located in the landmark buildings, central business circle, traffic trunk roads and places with dense human flow in core cities.With the acceleration of urbanization, these places have become the main places for mainstream urban people to engage in business activities, leisure and entertainment, catering shopping, so they have the characteristics of scarcity, core, and so on, but also become the form of advertising media with marketing value and brand publicity.

Ii. High arrival rate, effective coverage of the audience: LED screen with its large screen area, eye-catching, strong visual impact, wide range of vision and color dazzle and other characteristics, has a good visual distance and ultra-clear picture, plus unique spatial advantages, LED screen media attracted the attention of urban people.The survey found that the average thoughtful rate of outdoor LED screen media is 61.8%, the average weekly business circle arrival frequency is 3.8 times, the average monthly arrival rate is 79.3%, 30% of the audience actively pay attention to outdoor LED screen media, the average single look of the audience is 15.1 seconds.LED display has a relatively stable and repeated contact with the audience, which is conducive to the effective transmission of LED display media information.

3. Audience recognition and advertising effect transformation: outdoor LED screens can effectively improve the audience‘s cognition and attitude towards brands. For outdoor media, respondents are more inclined to believe that the brands playing advertisements on outdoor LED screens are powerful brands and leading brands in various industries.At the same time, LED display advertising is also very helpful to improve the brand and product impression, 76.1% of the audience confirmed that outdoor LED display advertising has a greater impact on the brand and product impression.Product advertising and publicity efforts and the formation of a good brand image for consumers to buy will have a decisive role.After exposure to outdoor LED display advertisements, audiences‘ behaviors are affected by advertisements and subsequent behavioral intentions are generated. Among them, nearly 20% will actively search relevant information online, 6.7% will directly consult the store, 24.7% will try to buy the product, and 37.3% will pass on or actively discuss relevant product information to others to form a secondary communication.

4. High-end audience and obvious marketing value: in recent years, outdoor LED media operators keep emerging, but at the same time, we also see that the level of outdoor LED screen media operators is uneven, and in order to maintain the daily operation of the media, regardless of the quality and content of advertising, has a negative impact on the image of the media;Therefore, in order to further realize the differentiation of media and the healthy development of the industry, it is essential to establish a good brand image of media and focus on long-term sustainable development and continuous innovation.Some outdoor media have introduced new technologies such as human-screen interaction and two-dimensional code scanning to attract consumers to participate in the process of brand communication, so as to enhance the integration value of media advertising.

Outdoor LED display media value should not be limited to the above four aspects, more market value to be explored by LED display manufacturers!