The higher the price, the better the quality
Time:2019-01-05
Views:29
Quality is directly proportional to price.It‘s the same in any industry.If you care about quality, respect the price.If what you want is cheap, please don‘t imagine how good the quality is.Of course, the same is true for LED display industry. The higher the price of LED display products, the better their quality will be.
Current as the LED display industry transformation and upgrading of the upstream manufacturers to speed up and terminal and continuous increase of market demand, most customers have been able to very calm to accept the high price of high quality products and solutions, under this situation, however, with the industry sales, product sold more and more bad, there are a lot of customers are "mixed", sales pushed the quality he said the price with him, talk about the price he Dui quality is bad, then it is not hard to "communication"?Is this really the case?To understand this problem, LED display dealers and sales staff must first understand the meaning of quality, price and brand and the relationship between them.
First, you might be wrong about the "quality" of LED displays.Quality can be understood as quality plus brand.Good quality, and at the same time a certain brand awareness (brand added value) of the product is really good quality.Quality = quality + brand, this is the definition of the era of consumer upgrading market economy.If what you take in the hand is not well-known brand, even copycat brand, how can you say brand added value, how can the manufacturers talk about product quality with customers?Therefore, in the eyes of end-market customers, quality has a threshold.When your product does not meet this threshold, they will naturally talk to you about the price, and the lower the price pressure.
Second, it may have confused the meaning of "excellent quality and reasonable price".LED display distributor, especially the three or four line city, even the small towns of store owner at the time of communication with the customers, it is easy to enter the most mentioned at the beginning of a myth that the front: think the client is always about prices and high-end products, and talk to low-end products quality, the reason is that the businessman always like one-sided think customer pursuit of value and price is the price on the high cost performance.In fact, it‘s not that simple.With the continuous improvement of technology, new products emerge in the market in an endless stream, making users have more choices. At the same time, customers have more leeway to shop around, or even more, and have higher requirements on products.On the other hand, with the further release of the terminal market segmentation and specialization and customers‘ personalized demand for products, more and more terminal customers hope that their needs can be paid attention to by the upstream manufacturers and solved, both in terms of products and services.
Finally, build a sense of quality with customers.Birds of a feather flock together.In the era of information integration, every character and every hobby can become a small community.Therefore, dealers should give up the straight "push" means, but to "pull".We should operate ourselves as a small and micro platform and community platform, "pull" more consumers with similar values and interests, gather them together, and emphasize the same values, the same experience and the same sense of gain.Influence them through brand culture and value infiltration.
In short, "high quality and low price" is a legend.Know that in the sales process, only care about the price is generally a one-time sale, and care about the quality and service is a long-term partner.
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